At a time when mass-produced goods dominate the homeware market, Simply Soho is making waves by doing something beautifully different: blending India’s artisanal legacy with clean, contemporary design. Headquartered in Faridabad, Haryana, and founded by Simran Walia, Simply Soho is emerging as a modern homeware brand with a soul — one that celebrates craftsmanship, sustainability, and cultural authenticity.
From handcrafted crockery and elegant tableware to premium marble décor pieces, Simply Soho’s curated collections reflect a thoughtful marriage of tradition and innovation. The brand’s commitment to honoring Indian craftsmanship while offering globally appealing aesthetics has made it a standout in the premium homeware space.
“We believe in telling stories through design,” says Simran Walia, Founder and CEO of Simply Soho. “Every piece we create is not just a product, but a narrative — of heritage, of craftsmanship, and of India’s rich artisanal culture reimagined for the modern home.”
Celebrating Handcrafted Excellence
Simply Soho partners with skilled artisans from across India, particularly from Rajasthan and Uttar Pradesh, to create its signature pieces. These collaborations are more than transactional; they are purpose-driven partnerships aimed at sustaining traditional skills, empowering local communities, and promoting ethical production practices.
Each product in the Simply Soho collection is handcrafted using responsibly sourced materials, ensuring a unique finish and superior quality. This not only lends an artisanal charm to the items but also appeals to a discerning, design-conscious audience who appreciate products that have both beauty and meaning.
Distinctly Different in a Saturated Market
In a home décor market awash with machine-made imports and fast homeware, Simply Soho stands apart by bringing the soul of Indian handcraft into contemporary spaces.
“We don’t just sell homeware,” says Walia. “We offer a refined lifestyle that honors cultural roots without compromising on modern aesthetics. Our products resonate with customers who want to bring purpose and personality into their homes.”
Indeed, it’s this seamless fusion of old and new that sets Simply Soho apart. From the smooth marble finishes of their décor accents to the elegant simplicity of their tableware, each item reflects a commitment to design integrity and storytelling.
Major Milestones and Achievements
Since its inception, Simply Soho has gained recognition from several design and lifestyle platforms for its role in reviving and reinventing traditional Indian crafts. The brand has rapidly grown its artisan network, creating sustainable livelihoods for craftspeople and reaffirming its commitment to ethical, community-focused growth.
One of its most notable achievements is the successful expansion of Indian artisanal homeware into premium urban markets — not only across India but also internationally. In doing so, Simply Soho has helped bridge the gap between local craft and global homes.
New Launches and What’s Next
Recently, Simply Soho introduced its Marble Luxe collection — a line that epitomizes the brand’s design philosophy. Combining traditional marble carving techniques with sleek, modern silhouettes, the collection offers timeless décor pieces that are both luxurious and rooted in heritage.
Looking ahead, the company is preparing to launch an Artisan Stories Campaign, a storytelling initiative that will spotlight the talented craftspeople behind each product. The campaign aims to foster a deeper connection between the customer and the makers, emphasizing the human touch behind every Simply Soho creation.
In addition, preparations are underway for a festive Diwali 2025 Gifting Range. This new collection will feature curated gift sets and limited-edition pieces that reflect the joy and richness of the festival, with a focus on meaningful, artisan-made gifting.
Contact Information:
Email: simplysoho.india@gmail.com
Website: https://simplysoho.in
Facebook: https://www.facebook.com/simplysohoofficial/
Instagram: https://www.instagram.com/simply.soho/