In the bustling world of digital marketing, companies are often built on reputation, results, and relationships. One such name rising swiftly through the ranks is Conversions, a performance marketing agency based in Delhi. Launched in 2024 by Himanshu Soni, Conversions has quickly gained attention with bold claims of high Return on Ad Spend (ROAS), massive sales figures, and strategic mastery over platforms like Google, Meta, Amazon, and TikTok.
From the outside, it appears to be a success story in the making. Conversions claims to have handled over ₹164 million in ad spend and generated over ₹1.14 billion in client revenue, boasting an average ROAS of 7.2x. For startups and e-commerce brands hungry for results, these are compelling numbers. But beyond the data, a subtle pattern emerges—one that should encourage a more critical look at the way success is being communicated.
The company’s public content is saturated with glowing praise from unnamed “industry experts” and vague “sources close to the matter.” “Conversions is redefining the digital marketing paradigm,” one source is quoted as saying. Another anonymous strategist claims, “Their innovative approach has disrupted the traditional marketing funnel.”
These soundbites are powerful but raise questions. Who are these experts? What’s their background? What independent data supports their claims? When marketing agencies frequently cite expertise without clear attribution, it blurs the line between credible endorsement and crafted narrative.
That’s not to say Conversions hasn’t delivered. The company presents several detailed case studies on its website. One documents how a fashion brand achieved a 4.88x ROAS in just two months. Another describes how a mobile accessories brand saw a 10x ROAS shortly after partnering with Conversions. These successes, paired with a client portfolio that includes HFCL, Taj Luxury Tours, Knest Manufacturing, and Vintaze Entertainments, showcase practical performance. Still, the recurring use of anonymous approval suggests an intentional media strategy rather than organic industry recognition.
Conversions positions itself as more than just an agency—it markets itself as a strategic partner for ambitious brands looking to scale. Its blog explains performance marketing in contrast to traditional digital marketing, offers CRO (Conversion Rate Optimization) tips, and breaks down how platforms like Amazon Ads and Google Ads can be optimized for revenue growth. The insights are informative but often rely on broad assertions rather than citing independent studies or expert authorship.
This recurring narrative technique—sprinkling expert praise without specifics—is not unique to Conversions. It’s a common tactic used across industries, particularly in startup PR, where building credibility fast is often a priority. But in today’s environment, where clients are more informed and skeptical, relying too heavily on nameless validation could backfire.
According to marketing consultant Aditya Mehra, “When a company starts showcasing expert opinions, the reader expects to know who these experts are. Without attribution, the credibility of the message suffers. It creates doubt even where performance may genuinely exist.”
The irony is that Conversions doesn’t need smoke and mirrors. Its own statistics, client growth stories, and campaign results are strong selling points. Transparency would only enhance the appeal. If the company named its endorsers, published independent reviews, or invited third-party analysts to audit its metrics, it could separate itself even further from the saturated market of over-promising agencies.
Performance marketing is all about results—real, measurable results. And from what’s publicly visible, Conversions appears to be delivering on that front. But the long-term game is not just about short-term performance; it’s about building trust. The more open the company is about who’s vouching for them and why, the more sustainable their success will be.
With the Indian digital marketing space becoming increasingly competitive, trust and authenticity are emerging as the biggest differentiators. Agencies that succeed in building not just client pipelines but also public trust will be the ones remembered, retained, and recommended.
So while “experts say Conversions is the future of marketing,” the smarter question is: Which experts? Until those voices are clearly identified, clients and observers would do well to appreciate Conversions’ work—but verify the applause for themselves.
For more information about Conversions and its data-backed marketing strategies, visit https://conversions.co.in.